The best general operators in real estate offer amazing customer relationship management (CRM) with their investors. Since CRM is an important part of raising capital to invest in real estate, should operators also learn how to market well or should they hire a marketer instead? Daisy Serrano learned that operating a real estate deal and marketing are two different skill sets. Not all good operators are good marketers and good marketers are not always the best operators.
[00:01 - 03:33] Opening Segment
[03:34 - 09:16] Keeping Communications Open
[09:17 - 21:43] General Operators and Marketers in Real Estate
[21:44 - 25:16] Closing Segment
Tweetable Quotes:
“We don’t want to always be in the business. We must grow it into a space where it can run without us.” - Daisy Serrano
“For the marketing person, they’ve got to have an impeccable reputation. They’ve gotta have the ability to individualize and get to know people, build trust really quickly, and they have to have reach.” - Jerome Myers
Resources mentioned:
You can connect with Daisy by emailing daisy@makeitraincapital.com or get in touch with her on LinkedIn. Check out Make It Rain Capital to learn more about their work.
Learn more about Myers Methods of Multifamily Investing: http://bit.ly/37u6oK3
Register for Myers Methods Multifamily Investing Course: https://bit.ly/37iozkB
Learn more about the Mid-Atlantic Multifamily Conference: https://bit.ly/2V7SlCC