Multifamily Missteps Hosted by Christy Keeton
Are you tired of the "rainbows and butterflies" approach in multifamily investing, where everything unfolds seamlessly, and everybody wins? You never see “behind the scenes” reality.
If you resonate with our perspective, acknowledging that true insights emerge from navigating mistakes and challenges, then you're in the right place.
Join Christy Keeton, your host, as she dives into the missteps and lessons learned encountered by active apartment operators.
In these episodes, we embark on a journey to dissect and analyze the pitfalls within the multifamily project life cycle, focusing on the crucial stages of Finding, Funding, Fixing, or Flipping a project.
Instead of glossing over setbacks, we shine a spotlight on them, providing a valuable learning experience for our audience. Each episode concludes not only by revealing how the issue at hand was rectified but also by sharing other priceless lessons derived from the experience.
It's an unfiltered exploration of the multifamily investment landscape, revealing the intricate tapestry of challenges and solutions that make the journey worthwhile.
Multifamily Missteps Hosted by Christy Keeton
What Happens Behind the Scenes? - Daisy Serrano
The best general operators in real estate offer amazing customer relationship management (CRM) with their investors. Since CRM is an important part of raising capital to invest in real estate, should operators also learn how to market well or should they hire a marketer instead? Daisy Serrano learned that operating a real estate deal and marketing are two different skill sets. Not all good operators are good marketers and good marketers are not always the best operators.
[00:01 - 03:33] Opening Segment
- I welcome today’s guest, Daisy Serrano
- From being a teacher to a real estate investor
[03:34 - 09:16] Keeping Communications Open
- Customer Relationship Management in apartment syndication
- The things that will make investors and partners satisfied
- Listen to our interesting exchange about capital raising
- Not all operators are good marketers and vice versa
[09:17 - 21:43] General Operators and Marketers in Real Estate
- The most frustrating and disappointing aspect of real estate investing
- The skills of a good general operator
- The most important thing about marketing in real estate
[21:44 - 25:16] Closing Segment
- Find Daisy at the links below
- Final words
Tweetable Quotes:
“We don’t want to always be in the business. We must grow it into a space where it can run without us.” - Daisy Serrano
“For the marketing person, they’ve got to have an impeccable reputation. They’ve gotta have the ability to individualize and get to know people, build trust really quickly, and they have to have reach.” - Jerome Myers
Resources mentioned:
You can connect with Daisy by emailing daisy@makeitraincapital.com or get in touch with her on LinkedIn. Check out Make It Rain Capital to learn more about their work.
Learn more about Myers Methods of Multifamily Investing: http://bit.ly/37u6oK3
Register for Myers Methods Multifamily Investing Course: https://bit.ly/37iozkB
Learn more about the Mid-Atlantic Multifamily Conference: https://bit.ly/2V7SlCC
Are you feeling overwhelmed with Multifamily deal analysis? Are you uncertain about the right investment? Christy is an expert underwriter and mentor and wants help you on your journey! Visit her website at www.ChristyKeeton.com to book a discovery call now.
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