Be Careful When Chasing Appreciation - Yusef Alexander

On the surface, multifamily seems to just be creating living space for people where rentals are charged, aiming to get profit. However, adding more thought to the process itself by not only constructing a good space for living but dignifying the area makes all the difference. In today’s episode, Yusef Alexander talks about the significance of mindfully adding value to real estate projects and being wary of the imbalance - maybe the chase to appreciation is not done right.

[00:01 - 04:52] Opening Segment 

• I welcome today’s guest, Yusef Alexander
• Yusef’s background and meeting a mentor who introduced real estate

[04:53 - 10:30] Updating a Living Space for Dignified Living

• Scaling operations from single-family to multifamily
• Mastering the craft of adding value and optimizing assets
• What it takes to establish dignified living spaces

[10:31 - 20:54] Building on the Aesthetic and Losing the Essential Element

• People always tend to cut corners and the lackluster will be felt
• The decision-making process in the joint venture model
• The market conditions and value-added projects

[20:55 - 23:06] Closing Segment

• Invest in yourself and get into the space
• Final words

Tweetable Quotes:

“One of the things that I have been able to master in my career, not only sourcing deals, negotiating deals, acquiring deals, but also have mastered how to add value.” - Yusef Alexander

“Added value to me is optimizing a living space in an updated fashion to provide a dignified living environment.” - Yusef Alexander

“[Being] dignified has nothing to do with the dollar value.” - Yusef Alexander

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