Multifamily Missteps Hosted by Christy Keeton

The Tenant-First Approach to Multifamily Development - Justin Goodin

Christy Keeton - Real Operator. Real Missteps. Real Solutions. Episode 139

What does it take to thrive in the competitive world of multifamily real estate? Is it focus, strategy, or the ability to embrace challenges? Justin Goodin shares his journey from flipping single-family homes in college to leading multimillion-dollar ground-up developments. He offers a unique perspective on the importance of laser-focused specialization, building a personal brand, and putting tenants at the heart of every project.


Listeners will gain valuable insights on avoiding common pitfalls; the mindset needed to tackle real estate challenges, and actionable advice for building trust with investors and partners. Whether you're new to the industry or looking to refine your approach, Justin's story will inspire and equip you with tools for long-term success.


00:00 - Introduction & Early Journey

04:01 - Focus & Specialization

08:21 - Development Challenges & Solutions

13:11 - Missteps & Advice

17:21 - Resources & Inspiration


Connect with Justin!

LinkedIn: https://www.linkedin.com/in/justingoodin/

Website: https://goodindevelopment.com/


Let’s discuss your goals and the legacy you want to leave for generations!

Interested in building your legacy? Click here to connect with us and explore your options!
Website: https://www.keetonrealtyinvestments.com/

Website: https://www.dancinginvestments.com/

LinkedIn: https://www.linkedin.com/in/christykeeton/


Key Quotes:

"If you want to avoid wasting time, master underwriting first. It's the foundation of every successful deal." - Justin Goodin


"Building a personal brand is non-negotiable if you want investors, brokers, and partners to take you seriously." - Justin Goodin



Support the show

Are you feeling overwhelmed with Multifamily deal analysis? Are you uncertain about the right investment? Christy is an expert underwriter and mentor and wants help you on your journey! Visit her website at www.ChristyKeeton.com to book a discovery call now.

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